Our Culture Defines our Future

A company is defined by its culture. And culture determines the difference between a mediocre company, and a dominant, innovative brand like Starbucks or Zappos. Like I've said it isn’t just an entity, it’s a collection of people. Culture is so critical, that the collective passion of its employees, management team, and sales force is what decides whether it succeeds or fails.

Culture is contagious, too. When employees and team members adopt the correct culture, live it and breath it, the culture spreads. It’s not just the job of the CEO or the executive team; it’s everyone’s job.

Unfortunately the correct company culture rarely happens on its own, at least not the kind of culture that makes a significant impact. It has to be created. If you want some great examples of how to create a successful company culture, take a look at this Fast Company article titled Culture Eats Strategy for Lunch.

And that’s exactly what we’re doing at ViSalus. We’re creating our future, and by defining our culture, we’re defining how we will continue to change the world.

And here’s the ViSalus Culture Creed, put into words by wiser men than I:

Value #1 Be Inspired. Be inspiring.

“Inspiration and genius – one and the same.” -Victor Hugo

Value #2 Build trust through collaboration.

“I think it is in collaboration that the nature of art is revealed.” –Steve Lacy

Value #3 Be a good teacher and a better student.

“It’s not that I’m so smart, it’s just that I stay with problems longer.” -Albert Einstein

Value #4 Think like an entrepreneur; be resourceful.

“Entrepreneurship is neither a science nor an art. It is a practice.” –Peter Drucker

Value #5 Challenge yourself.

“Great works are performed not by strength but by perseverance.” -Samuel Johnson

Value #6 Seek simplicity.

“Simplicity is the ultimate sophistication.” -Leonardo da Vinci